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The Golden Circle
I thought this TED talk by Simon Sinek gives an interesting perspective into why certain brands or figureheads are able to sell more products or lead from the front, even though their competitors may...
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9 essential tools to understand your customer’s social media behaviour
Before a brand commits to any social media campaign, activity or platform it’s clearly essential to understand how their target audience behaves in these environments. For example, where is your...
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No need to SHOUT!
This amusing clip is quite unbelievable – it’s basically a guy called Phil Davison pitching for a political post in Stark County, USA but to be honest it feels more like a rallying cry before going...
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Infographic: How to get more clicks on Twitter
A couple of weeks ago I posted about a great empirical study by Buddy Media which outlines ways in which to optimise the engagement of Facebook wallposts. So what about Twitter? Well there’s an...
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What constitutes a good insight?
Here’s a rather ‘insightful’ look on the contentious subject of what makes a good insight. I particularly like the refrigerator analogy! via Planning Tools & Hacks
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